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About us

We’re not an ordinary leadership development or management consultancy. Our services meet at the intersection of people and the planet.

Leadership is a force for good, but it's not always easy to know how to harness that force effectively. That's where we come in. We offer resources and guidance to help leaders and organisations develop the skills and mindset needed to create positive ripple effects in their work and in the world.


We're all about empowering leaders to be the change they want to see. We know that leadership can be a tough and lonely road, but we also believe that with the right tools and mindset, anyone can make a meaningful difference. Whether you're a seasoned CEO or a first-time team leader, we're here to support you on your journey toward greater impact and positive change.

Image by Ali Kazal
Our purpose

We believe in the power of leadership to create positive change. Our mission is to help leaders and organisations rethink how they lead, so they can unlock their potential and be empowered to drive greater impact. We deliver this though empowering leaders to create thriving, inclusive, and sustainable workplaces through values-based, courageous leadership that leads with heart, courage, and curiosity.

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The story behind the name

At Bluebird, we are inspired by the symbol of the bluebird as a representation of hope, happiness, and new beginnings. In the world of alpine sports, a bluebird day is a beautiful, sunny day, perfect for outdoor pursuits. Similarly, our mission is to bring new beginnings and hope to leaders and organisations by helping them reach their full potential. Through our values-based and courageous leadership development programs, we strive to create inclusive, engaging, and sustainable workplaces where teams can thrive and make a positive impact on the world.

Our values

Our values shape who we are and guide us in everything we do. As a values-driven business, we make decisions with a clear and cohesive vision that aligns with our beliefs.

"Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."

Winston Churchill


Courage noun. English

having the mental and moral strength to do something frightening, persevere and withstand danger and fear in the face of discomfort or difficulty

Courage is at the heart of everything we do. We believe that true courage is self-acceptance, authentic engagement, and leading from the heart. Our goal is to empower leaders to understand and unleash their full potential, benefiting their teams, organisations, communities, and the world.

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"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths."

Walt Disney


Curiosity noun. English

a strong desire to know and learn

Curiosity drives self-awareness and growth. At Bluebird, we believe in continuously improving through active listening and a commitment to challenge the status quo. We strive to develop leaders who are open-minded, eager to grow, and focused on making a positive impact in the world.


"Connection is the energy

that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship."

Brené Brown

Connection noun. English

the act of joining or being joined to something else

Connection is key to building productive and responsible teams. At Bluebird, we believe in fostering connections with our team, clients, communities, and the world. Our goal is to develop leaders who drive collaboration, promote healthy relationships, and inspire knowledge sharing through connective energy.


"When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible."


Howard Schultz

Commitment noun. English

willingness to give your time and energy to a job, activity, or something that you believe in

Better leaders and organisations equal a better world. At Bluebird, we work in partnership with our clients towards shared goals, committed to delivering exceptional outcomes and positive impact.

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Meet our team

Cherry Ward
  • LinkedIn

Hello! I am Cherry, Founder and Managing Director of Bluebird Leadership. With over 20 years of experience in senior leadership and executive roles, I am a seasoned leadership facilitator, coach, speaker, and consultant who provides innovative solutions and thought leadership to transform leaders and organisations across various industries and geographies. That’s my professional blurb! Let me start at the beginning (I promise it’s not war and peace) but if we’re going to work together you might want to know who I am and what drives me. I was born in Myanmar and migrated to Australia in the late eighties when multiculturalism wasn’t quite the norm yet. I was (and still am) an adventurous and creative child and spent my youth painting, writing stories, exploring friendships and cultures as I tried to navigate the paradoxes of the East and the West, trying to find my place in the world. I grew up in Sydney and now called the land of the Turrbal peoples (Brisbane) home, with my husband Andrew, my son Dylan and our two Labradors Charlie and Lola. I’ve been fortunate in my career to have travelled and lived in exciting and remote places around the world, having worked across the Americas, Asia Pacific and Europe. During my corporate career, I worked within large, complex businesses, usually during times of significant change and growth (sometimes downsizing), leading cross-cultural teams. Through my experiences, I have developed a deep understanding of how culture drives performance, and the mindset shifts required to transform and develop leaders and workforces to think differently about leadership, sustainability and leaving a positive legacy. I am lifelong learner and a ski enthusiast and my passion for the sport is the key driver behind Bluebird Leadership. Skiing has developed me into a resilient and purposeful business leader who thrives in the face of change and adversity. I bring equal parts passion and pragmatism to developing better leaders for a better world.

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