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About us

At the heart of our philosophy lies the recognition of leadership's profound influence on both people and the planet. Our holistic approach is rooted in the belief that nurturing a thriving ecosystem is essential for sustainable organisational success and global wellbeing.

Our services reside at the intersection of people and the planet, offering guidance and solutions to cultivating a thriving ecosystem where leadership flourishes, teams excel, cultures thrive, and our planet prospers.


Together, we want to partner with you to pioneer a future where success is measured not only by financial gains but also by the positive ripple effects felt by all.

We're on a mission to revolutionise the landscape of leadership and cultivate a thriving ecosystem for organisational impact.
Image by Mohammad Alizade

Our purpose

We are fuelled by the belief that leadership is the cornerstone of meaningful and positive change. This belief drives our mission to guide and empower leaders to cultivate thriving, inclusive, and sustainable workplaces through values-based, courageous leadership. We understand that true leadership extends beyond individual success, it encompasses creating environments where everyone can flourish.

Image by Jordan Madrid

The story behind the name

Our name is more than just a brand, it's a symbol of hope, happiness, and the promise of new beginnings. Inspired by the bluebird, a timeless emblem of optimism and renewal, we aspire to bring these qualities to leaders and organisations alike. Just as a "bluebird day" in alpine sports signifies perfect conditions for outdoor pursuits, we aim to create the ideal environment for personal and organisational growth.

Our values

Our values shape who we are and guide us in everything we do. As a values-driven business, we make decisions with a clear and cohesive vision that aligns with our beliefs.

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Courage noun. English

having the mental and moral strength to do something frightening, persevere and withstand danger and fear in the face of discomfort or difficulty

Courage is at the heart of everything we do. We believe that true courage is self-acceptance, authentic engagement, and leading from the heart. Our goal is to empower leaders to understand and unleash their full potential, benefiting their teams, organisations, communities, and the world.

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Curiosity noun. English

a strong desire to know and learn

Curiosity drives self-awareness and growth. At Bluebird, we believe in continuously improving through active listening and a commitment to challenge the status quo. We strive to develop leaders who are open-minded, eager to grow, and focused on making a positive impact in the world.

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Connection noun. English

the act of joining or being joined to something else

Connection is key to building productive and responsible teams. At Bluebird, we believe in fostering connections with our team, clients, communities, and the world. Our goal is to develop leaders who drive collaboration, promote healthy relationships, and inspire knowledge sharing through connective energy.

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Commitment noun. English

willingness to give your time and energy to a job, activity, or something that you believe in

Better leaders and organisations equal a better world. At Bluebird, we work in partnership with our clients towards shared goals, committed to delivering exceptional outcomes and positive impact.

"Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."

Winston Churchill

Meet our team


Cherry Ward

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​Cherry is the Founder and Director of Bluebird Leadership, with more than 20 years of experience in senior leadership and executive roles. Cherry is a seasoned leadership facilitator, executive coach, and consultant who provides innovative solutions and thought leadership to transform leaders and organisations across various industries and geographies. Cherry’s passion for empowering leaders and organisations to achieve their full potential and create thriving personal and professional lives drives her work at Bluebird Leadership. Cherry is a relationship-oriented consultant who builds trust with her clients through her genuine, approachable style. She is dedicated to helping leaders and organisations enhance their capabilities and ensures that her solutions are sustainable beyond the completion of her work. Originally from Myanmar, Cherry migrated to Australia in the late eighties, at a time when multiculturalism was not yet fully embraced. Her adventurous and creative nature led her to explore different cultures and make friends from various backgrounds, trying to find her place in the world. She spent her youth painting, writing stories, and seeking new experiences. Cherry grew up in Sydney and now resides in Brisbane, the land of the Turrbal peoples, with her husband Andrew, son Dylan, and two Labradors, Charlie and Lola. Throughout her corporate career, Cherry had the opportunity to travel and work across the Americas, Asia Pacific, and Europe, leading cross-cultural teams in large, complex businesses. She gained a deep understanding of how culture drives performance and what mindset shifts are necessary to develop leaders and workforces that think differently about leadership, sustainability, and leaving a positive legacy. A lifelong learner and ski enthusiast, Cherry's passion for skiing has been instrumental in developing her into a resilient and purposeful business leader who thrives in the face of change and adversity. She brings equal parts passion and pragmatism to her work in developing better leaders for a better world.

Collaboration and consulting partners

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Alan Taylor
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Alan is an accredited coach (ICF ACC), supporting leaders and teams in personal and leadership development, transformation and overcoming a wide range of barriers. 

Alan helps individuals at all levels achieve their goals, overcoming challenges along the way. With a deep commitment to creating a sustainable environment, he partners with individuals and teams who seek to transition from intent to action, supporting them in overcoming barriers and hurdles that lie in their path.

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Rebecca Niebler

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Rebecca is a mindset and leadership coach and change facilitator. Rebecca's approach to working with individuals, teams and family businesses is deeply rooted in positive psychology and guided by her philosophy, “the way you speak to yourself sets the tone for every other relationship in your life”.

Rebecca’s passion is to help her clients gain a clearer understanding of their inner narratives, unique strengths, and core values, and how these can be leveraged to increase personal wellbeing, unlock higher performance levels, and create an authentic life.

Strategic partnerships

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Culture Amp

We are a part of Culture Amp's best-in-class technology and consulting partners ecosystem to supercharge your people strategy.

Culture Amp is a people literacy platform. It  provides invaluable insights into your organisation's culture, enabling you to decipher its nuances and take effective action to preserve and enhance it.


Together with Culture Amp, we offer comprehensive solutions that integrate data-driven insights with our expertise in leadership development, team dynamics, and organisational culture. Whether you're seeking to optimise employee engagement, foster inclusive cultures, or drive organisational change, our partnership with Culture Amp equips us with the tools and resources needed to deliver impactful solutions tailored to your unique needs.



We partner with Janua and integrate their intelligent decision-making tools to support you in adopting structured decision-making, complemented by the right skills and support for cultural change.

Janua's intelligent decision-making tools provide invaluable insights and data-driven approaches to decision-making, enabling you to make informed and strategic choices that drive organisational success.


By integrating these tools into our solutions, we empower you to navigate complex challenges with clarity and confidence.

Whether you're seeking to optimise decision-making processes, enhance organisational agility, or foster a culture of innovation, our partnership with Janua equips you with the tools and support needed to thrive in today's dynamic business environment.

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