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About us

Our mission is to revolutionise the way leaders and organisations approach leadership. Our services reside at the intersection of people and the planet, acknowledging the profound influence leaders have in shaping a better world.

Leadership is a force for good, but it's not always easy to know how to harness that force effectively. That's where we step in. We provide resources and guidance to help leaders and organisations develop the skills and mindset needed to create positive ripple effects in their work and the world at large.

Our unwavering commitment revolves around enabling leaders to be the change they aspire to see. We know that leadership can be a tough and lonely road, but we believe that with the right tools and mindset, anyone can make a meaningful difference. Whether you're a seasoned CEO or embarking on your first leadership role, we're here to support you on your journey toward greater impact and positive change.

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Our purpose

We are fuelled by the belief that leadership holds the key to creating meaningful and positive change. Our mission is to guide leaders and organisations to reimagine their leadership approach and unlock their potential. We empower leaders to cultivate thriving, inclusive, and sustainable workplaces through values-based, courageous leadership. With our values as our guiding principles, we provide the tools, insights, and support necessary for leaders to lead with authenticity and compassion.

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The story behind the name

We are inspired by the symbol of the bluebird as a representation of hope, happiness, and new beginnings. In the world of alpine sports, a bluebird day is a beautiful, sunny day, perfect for outdoor pursuits. Similarly, our mission is to bring new beginnings and hope to leaders and organisations by helping them reach their full potential. Through our values-based and courageous leadership development programs, we strive to create inclusive, engaging, and sustainable workplaces where teams can thrive and make a positive impact on the world.

Our values

Our values shape who we are and guide us in everything we do. As a values-driven business, we make decisions with a clear and cohesive vision that aligns with our beliefs.

"Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."

Winston Churchill


Courage noun. English

having the mental and moral strength to do something frightening, persevere and withstand danger and fear in the face of discomfort or difficulty

Courage is at the heart of everything we do. We believe that true courage is self-acceptance, authentic engagement, and leading from the heart. Our goal is to empower leaders to understand and unleash their full potential, benefiting their teams, organisations, communities, and the world.

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"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths."

Walt Disney


Curiosity noun. English

a strong desire to know and learn

Curiosity drives self-awareness and growth. At Bluebird, we believe in continuously improving through active listening and a commitment to challenge the status quo. We strive to develop leaders who are open-minded, eager to grow, and focused on making a positive impact in the world.


"Connection is the energy

that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship."

Brené Brown

Connection noun. English

the act of joining or being joined to something else

Connection is key to building productive and responsible teams. At Bluebird, we believe in fostering connections with our team, clients, communities, and the world. Our goal is to develop leaders who drive collaboration, promote healthy relationships, and inspire knowledge sharing through connective energy.


"When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible."


Howard Schultz

Commitment noun. English

willingness to give your time and energy to a job, activity, or something that you believe in

Better leaders and organisations equal a better world. At Bluebird, we work in partnership with our clients towards shared goals, committed to delivering exceptional outcomes and positive impact.

Meet our team

Cherry Ward
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​Cherry is the Founder and Managing Director of Bluebird Leadership and Thriving Women, with more than 20 years of experience in senior leadership and executive roles. Cherry is a seasoned leadership facilitator, executive coach, speaker, and consultant who provides innovative solutions and thought leadership to transform leaders and organisations across various industries and geographies. Cherry’s passion for empowering leaders to achieve their full potential and create thriving personal and professional lives drives her work at Bluebird Leadership and Thriving Women. Cherry is a relationship-oriented consultant who builds trust with her clients through her genuine, approachable style. She is dedicated to helping leaders and organisations enhance their capabilities and ensures that her solutions are sustainable beyond the completion of her work. Originally from Myanmar, Cherry migrated to Australia in the late eighties, at a time when multiculturalism was not yet fully embraced. Her adventurous and creative nature led her to explore different cultures and make friends from various backgrounds, trying to find her place in the world. She spent her youth painting, writing stories, and seeking new experiences. Cherry grew up in Sydney and now resides in Brisbane, the land of the Turrbal peoples, with her husband Andrew, son Dylan, and two Labradors, Charlie and Lola. Throughout her corporate career, Cherry had the opportunity to travel and work across the Americas, Asia Pacific, and Europe, leading cross-cultural teams in large, complex businesses. She gained a deep understanding of how culture drives performance and what mindset shifts are necessary to develop leaders and workforces that think differently about leadership, sustainability, and leaving a positive legacy. A lifelong learner and ski enthusiast, Cherry's passion for skiing has been instrumental in developing her into a resilient and purposeful business leader who thrives in the face of change and adversity. She brings equal parts passion and pragmatism to her work in developing better leaders for a better world.

The company we keep

Thriving Women by Bluebird Leadership is dedicated to empowering women to live their best lives through our unique experiences. Our adventure programs, retreats and workshops are designed to help women achieve inner development and personal transformation.

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