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Incorporate storytelling into your leadership communications

20 October 2020



Storytelling is a powerful tool that every leader should have in their toolkit and learn how to master.


During times of change and uncertainty, stories help us process and make sense of the world around us.


Stories are an effective way to transmit important information and values from one individual or community to the next.


Stories that are personal and emotionally compelling engage more of the brain and are better remembered, than simply stating a set of facts.


Based on Todd Henry's book Herding Tigers, there are 3 types of stories leaders should tell to connect, inspire and motivate their people.


Family and foundation stories

Where you come from, your viewpoints, your character or worldview to create context and connection to your team to lay foundations.


Motivations and milestone stories

What drives you and what’s meaningful in your life and things that matter to you. Was there a big goal that you set and accomplished? Was there a time you did the right thing even though it was difficult?


Mistakes and learning stories

Recognise your own shortcomings and growth. Stories about failure and learning from it.


What types of stories do you use in your communication as leader?



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